The Coronavirus tsunami is sweeping the world economy with still unimaginable consequences. It is difficult to balance with optimism the many apocalyptic visions that are echoing in the media or in the business attention. Of course, consumption has stopped unprecedentedly and huge losses are shown on the stock exchange.
However, raise your hand if you have not thought, at least for a moment, that this story has allowed to stop the crazy race in the hamster wheel that we have all been doing for decades. In our beautiful cities the air has become cleaner; the chaos of traffic and communications has given way to a forgotten calm; to an expansion of time in which it has suddenly become easier to reflect and understand what we really need.
Let me be clear, I am not saying this to make the Virus wade half full, nor do I intend to make any apology for this crazy catastrophe. I only believe that smart and innovative people must seize the rare opportunity we have today to reset the operating system, and then maybe restart it with a renewed awareness of the ultimate goal of our business.
Pierluigi Sassi, new-Chairman of the Board of Directors at Management Innovation, while he catches the train of this new adventure
Because in hindsight, the opportunity to work in the innovation sector is not only that of natively intercepting extraordinary growth in value, but also and above all that of taking advantage of the development to guide the change of a now globalized humanity. We come from centuries of brown and financial economy that have assigned innovation the mortifying task of multiplying consumption.
Today we must instead ask innovation to guide a finally sustainable development by ceasing to create increasingly superfluous needs but rather by promoting a solidarity and efficient economy that respects the planet by placing man and his happiness at the center.
This is perhaps why Management Innovation asked an environmentalist and a social economist like me to preside over the new Board of Directors and to represent it in its stakeholdership with a mission increasingly oriented to the 17 SDGs of the UN 2030 Agenda.
A request that activated a lot of energy in me … renewable, of course!
